In the recent past, usage of mobile billboard advertisement which is a comparatively new concept has been gaining lots of traction. The classification of this form of advertisement is under the out-of-home advertising. The many advantages that it offers people are the reason lots of companies are adopting it. Below are described some of the advantages. This is what Mobile billboard truck is all about.
The first benefit that is associated with the use of this form of advertisement is that it is one of the cheapest forms of advertising. When used effectively, it can cost as low as 48 cents to generate 1000 views of the advertisement. This form of advertising is regulated in the United States by the Outdoor Advertising Association of America. According to the association, reaching 1000 views during prime time costs 18.90 dollars on TV.
On the other hand, it costs 11.03 dollars in newspapers to reach 1000 readers when the advert is allocated a quarter a page of the newspaper. It costs 5.57 dollars per 1000 people using National magazines. It costs 5.57 dollars for 1000 individuals to get exposed to an advert over the radio during prime hours. In the US, every kind of media charges differently but billboards are still among the lowest charged.
Technological advancements are making determination of the number of people who get to view mobile billboards possible especially when they are moving around on trailers and trucks. Some years back, it was not possible to estimate the number of viewers who saw the adverts, but things have changed now. At the moment, installation of GPS systems on the vehicles has made it possible to capture videos of people in the places the vehicles move besides tracking their movement.
With such capabilities, it is possible to estimate how many people may have seen an advert as it passes through an area. This helps companies to plan well and determine the efficiency of this mode of advertisement. Also, they can determine if the target goal was reached or not. Thus, important decisions can be made regarding future advertisement approaches.
It is possible to produce reflective advertisements so that they are not useful only during daytime. Instead, these adverts can be used during the night too without much difficulty. Adverts have been made more detailed and reflective because of better printing technology. Also, LED displays can be customized in many ways that one wants and software can be used to change them easily.
The other advantage of mobile billboards is longevity. Other motorists get time to read and notice the advert when the truck is moving on highway. Size and proximity made this possible. Normally, other cars are close to the truck making it easy to notice. Mostly, the adverts are made large enough making it hard to escape notice.
There are several companies that specialize in producing these kinds of adverts. A quick search on the internet can produce several results with company names, addresses, and contact information that one can use to set up a meeting with them. It is always best to compare prices and other features among various companies before making a decision.
The first benefit that is associated with the use of this form of advertisement is that it is one of the cheapest forms of advertising. When used effectively, it can cost as low as 48 cents to generate 1000 views of the advertisement. This form of advertising is regulated in the United States by the Outdoor Advertising Association of America. According to the association, reaching 1000 views during prime time costs 18.90 dollars on TV.
On the other hand, it costs 11.03 dollars in newspapers to reach 1000 readers when the advert is allocated a quarter a page of the newspaper. It costs 5.57 dollars per 1000 people using National magazines. It costs 5.57 dollars for 1000 individuals to get exposed to an advert over the radio during prime hours. In the US, every kind of media charges differently but billboards are still among the lowest charged.
Technological advancements are making determination of the number of people who get to view mobile billboards possible especially when they are moving around on trailers and trucks. Some years back, it was not possible to estimate the number of viewers who saw the adverts, but things have changed now. At the moment, installation of GPS systems on the vehicles has made it possible to capture videos of people in the places the vehicles move besides tracking their movement.
With such capabilities, it is possible to estimate how many people may have seen an advert as it passes through an area. This helps companies to plan well and determine the efficiency of this mode of advertisement. Also, they can determine if the target goal was reached or not. Thus, important decisions can be made regarding future advertisement approaches.
It is possible to produce reflective advertisements so that they are not useful only during daytime. Instead, these adverts can be used during the night too without much difficulty. Adverts have been made more detailed and reflective because of better printing technology. Also, LED displays can be customized in many ways that one wants and software can be used to change them easily.
The other advantage of mobile billboards is longevity. Other motorists get time to read and notice the advert when the truck is moving on highway. Size and proximity made this possible. Normally, other cars are close to the truck making it easy to notice. Mostly, the adverts are made large enough making it hard to escape notice.
There are several companies that specialize in producing these kinds of adverts. A quick search on the internet can produce several results with company names, addresses, and contact information that one can use to set up a meeting with them. It is always best to compare prices and other features among various companies before making a decision.
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